Digital Assets Management, or DAM, is the best, most efficient way to manage your jewelry photography along with other digital files like logos, marketing material, presentations, documents, PDF files, ads, brochures and even entire catalogs. If you're a jewelry manufacturer or jewelry designer it's an absolute necessity. Documents and photographs all degrade over time and storing them is expensive. Conventional libraries makes these assets nearly impossible to catalog or use efficiently. The solution is a single source archive. One that brings your assets into the safest and most accessible of locations...online. DAM enable you to efficiently store, search, retrieve, edit and distribute any digital assets from multiple remote locations. The benefits are plenty... Provide a web-enabled media library for your entire company. Immediate access to current and archived content. Save time on lengthy file searches. Cut spending on disk, mail and courier fees. Increased efficiencies in reviewing assets and faster turn-around time for approvals. Decreased production cycles as a result of process enhancements and productivity. Increased use of assets thereby reducing production costs. Faster time to market for marketing and promotional materials. Avoid duplication of content creation and purchases. Preserve your assets indefinitely. Below: From the oldest and inefficient to the newest and most accessible way to archive images.
Return to Table of Content Image Library Scaling. One step that is often overlooked in creating a image library is how the jewelry is scaled and proportioned to each other piece of jewelry. When your image library is scaled properly it increases efficiency in the production stage. Each item will have a more uniform look within all material produced and you'll reduce production delays and costs. It will actually save you money. Below: A ring scaled in various percentages.
Below: The image on the left is with jewelry scaled proportionally correct, the image on right is not.
Return to Table of Content Naming Files. The bigger your library the more important the file names. If the library contains 100 pieces an you can't find a piece due to inaccurate naming, or you have the wrong information, you can always browse through the library visually until you find it. However, if the library contains several thousand pieces the naming of files is more important. The inventory SKU number is usually the best way to identify jewelry images.
Return to Table of Content Image Search. The image library should be searchable by image name. This allows immediate access to current and archived content and saves time on lengthy file searches.
Return to Table of Content Visualization. The image number should be coupled with the image thumbnail and preview to be most effective. Having this visual reference also increase efficiency.
Return to Table of Content Distribution. If you are a jewelry manufacturer or designer a web-enabled media library is an absolute must. Distribution of your images to your retailers, your marketing team, your sales department, your web developer can all cost you money when you transfer to disk then mail or courier. This process takes time and decreased productivity.
The solution is a single source archive, one that brings your assets into the safest and most accessible of location...online. DAM enables you to efficiently store, search, retrieve, edit and distribute any digital assets from multiple remote locations.
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