This site is an informational tool about Jewelry Photography Best-Practice.
It explains the importance and value of high quality professional jewelry photography,
understand it, its complexity and use after production.
If you're in the business of advertising and selling jewelry then this web site is a must read,
so grab a cup of coffee and enjoy.
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Are you a large jewelry manufacturer with 100,000 SKU numbers, or a small jewelry designer producing a line with just a few piece? Do you have a jewelry store in Beverly Hills selling million-dollar diamond necklaces, or are you selling wire-bead jewelry on Ebay?
If your business is selling jewelry then you need Jewelry Photography. The concept of Jewelry Photography is quiet simple. The photograph illustrating your jewelry should look the same, or better than the jewelry itself. If you're not achieving that measure of quality then you're losing. Bad photography only decreases the value of the jewelry you're selling. On the other hand, a great photograph by a skilled professional appreciates the value of your jewelry.
Example: Ebay listing "11.81 ct Large PRINCESS CUT DIAMOND, A STEAL" Buy-now price $71000 USD.
You will have a better chance selling a $71,000 diamond when you invest in professional photography (right photo). The original photo (left photo) has a distracting background and the color of the diamond is questionable...is it a fancy diamond or is it a little yellow? The details are washed-out and you may even question whether or not it's a real diamond. In reality this is probably a gorgeous diamond but the image implies poor quality and even worse value.
So, does that make business sense to you?
Example: If you are into fast food here is great example of appreciated value: Same Big-Mac, one professionally photographed and styled the other one photographed straight from the wrapper. Which one will you buy?
A good professional jewelry photographer knows how to appreciate the value of your jewelry and that makes your job selling much easier. When you increase the quality of your jewelry photography your sales will increase and can become almost effortless. Choose a professional jewelry photographer based on talent, skill and experience, and one who has mastered lighting and color.
If an image is worth a thousand words, or a million dollars in commercial photography, who do you want to write your story?
Professional photographers spend thousands and thousands of dollars on equipment. A moderately equipped studio can cost $120,000, yet there are several web-sites and books that will teach you how to shoot jewelry with a cardboard box or a salad bowl and a digital camera. Frankly, that's ludicrous if not laughable.
Is there is web-site that will teach you to write a novel with just a pencil and paper? Or maybe you can buy a microphone and become a pop star.
Internet forums are filled with discussions regarding "how to photograph jewelry" even from professional photographers that have never photographed jewelry. Web sites are springing up all over with solutions that range from jaw-dropping to entertaining. Take it from a professional who knows the process of jewelry photography, many of these tips and tricks are a waist of time.
Cutting your budget for photography, or not having a budget at all is the single worse mistake a jewelry business can make. And, buying a digital camera to save money will cost you more in the long run in lost time and sales. Experience and proper lighting by a professional photographer is what makes good photography.
Now, if you still think you can do it yourself consider this. The cost of a basic do-it-yourself digital system would be as much as $6,600. That includes a digital camera, lighting, set, computer, software, calibrated monitor. Now figure in the time to photograph, edit, retouch and archive while your cost continue to increase, and the results are mediocre at best.
Or, you could have 200 jewelry items professionally photographed, retouched and digitally stored for the same cost.
If you're serious about doing what you do best, selling jewelry, then get serious about your jewelry photography. The choice is yours. You can continue to make excuses or you can turn it over to an experienced professional.
Visit my personal Portfolio Web Site at www.FrancescoZerilli.com
Call me for a free phone consultation about your jewelry image library at 1 313 567-4144.
I will ask you a series of questions about your company, image library and image server.
You can download the PDF questionnaire here now.
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|Excuse # 1
||I'm a Jewelry Designer, I went to Art School. I'm an artist. I can take my own pictures of my jewelry, after all one of my hobbies is photography.
|Excuse # 2
||I'm a large jewelry manufacturer. Our line of jewelry is over 100,000 SKU's. We're huge and would rather do everything in house...it's more productive that way. We bought a $35,000 digital camera kit from the same people that sold us our milling machines. We hired a $15 an hour photographer and we're in business. Our retailers tell us that the jewelry photography is mediocre but we're saving a ton of money.
|Excuse # 3
||We are one of the top jewelry designers in the country. We always get the best. For our new jewelry line we hired the best photographer from Vogue. He's never shot jewelry before, but he is one of Vogue's best.
|Excuse # 4
||We have a jewelry store and when we need photography we hire the photographer that has a studio in the same plaza. It's very convenient and after all his wife buys her jewelry from us.
|Excuse # 5
||We are a jewelry distributor and wholesaler. We produce a jewelry catalog every year. Our printer takes care of everything for us including the jewelry photography. Then we scan the catalog and we put it on web. It's time consuming but my IT people can handle it.
|Excuse # 6
||We're a family owned and operated jewelry store. We use my cousin for photography. He's an award winning amatuer photographer...in fact, one time he won an award for the best sunset.