Are you a large jewelry manufacturer with 100,000 SKU numbers, or a small jewelry designer producing a line with just a few piece? Do you have a jewelry store in Beverly Hills selling million-dollar diamond necklaces, or are you selling wire-bead jewelry on Ebay? If your business is selling jewelry then you need Jewelry Photography. The concept of Jewelry Photography is quiet simple. The photograph illustrating your jewelry should look the same, or better than the jewelry itself. If you're not achieving that measure of quality then you're losing. Bad photography only decreases the value of the jewelry you're selling. On the other hand, a great photograph by a skilled professional appreciates the value of your jewelry. Example: Ebay listing "11.81 ct Large PRINCESS CUT DIAMOND, A STEAL" Buy-now price $71000 USD. You will have a better chance selling a $71,000 diamond when you invest in professional photography (right photo). The original photo (left photo) has a distracting background and the color of the diamond is questionable...is it a fancy diamond or is it a little yellow? The details are washed-out and you may even question whether or not it's a real diamond. In reality this is probably a gorgeous diamond but the image implies poor quality and even worse value. So, does that make business sense to you?
Example: If you are into fast food here is great example of appreciated value: Same Big-Mac, one professionally photographed and styled the other one photographed straight from the wrapper. Which one will you buy?
A good professional jewelry photographer knows how to appreciate the value of your jewelry and that makes your job selling much easier. When you increase the quality of your jewelry photography your sales will increase and can become almost effortless. Choose a professional jewelry photographer based on talent, skill and experience, and one who has mastered lighting and color. If an image is worth a thousand words, or a million dollars in commercial photography, who do you want to write your story? Professional photographers spend thousands and thousands of dollars on equipment. A moderately equipped studio can cost $120,000, yet there are several web-sites and books that will teach you how to shoot jewelry with a cardboard box or a salad bowl and a digital camera. Frankly, that's ludicrous if not laughable. Is there is web-site that will teach you to write a novel with just a pencil and paper? Or maybe you can buy a microphone and become a pop star. Internet forums are filled with discussions regarding "how to photograph jewelry" even from professional photographers that have never photographed jewelry. Web sites are springing up all over with solutions that range from jaw-dropping to entertaining. Take it from a professional who knows the process of jewelry photography, many of these tips and tricks are a waist of time. Cutting your budget for photography, or not having a budget at all is the single worse mistake a jewelry business can make. And, buying a digital camera to save money will cost you more in the long run in lost time and sales. Experience and proper lighting by a professional photographer is what makes good photography. Now, if you still think you can do it yourself consider this. The cost of a basic do-it-yourself digital system would be as much as $6,600. That includes a digital camera, lighting, set, computer, software, calibrated monitor. Now figure in the time to photograph, edit, retouch and archive while your cost continue to increase, and the results are mediocre at best. Or, you could have 200 jewelry items professionally photographed, retouched and digitally stored for the same cost. If you're serious about doing what you do best, selling jewelry, then get serious about your jewelry photography. The choice is yours. You can continue to make excuses or you can turn it over to an experienced professional. Francesco Zerilli, Jewelry Photographer Visit my personal Portfolio Web Site at www.FrancescoZerilli.com Call me for a free phone consultation about your jewelry image library at 1 313 567-4144. I will ask you a series of questions about your company, image library and image server. You can download the PDF questionnaire here now.  www.ZerilliStudios.com Send Page To a Friend Excuses.
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